{"id":13236,"date":"2025-06-24T13:24:20","date_gmt":"2025-06-24T07:54:20","guid":{"rendered":"https:\/\/thecatalystonline.com\/?p=13236"},"modified":"2025-06-24T13:24:20","modified_gmt":"2025-06-24T07:54:20","slug":"apple-could-challenge-google-by-integrating-perplexitys-ai-tech","status":"publish","type":"post","link":"https:\/\/catalyst2.paperboats.in\/?p=13236","title":{"rendered":"Apple could challenge Google by integrating Perplexity\u2019s AI tech"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/thecatalystonline.com\/wp-content\/uploads\/2025\/06\/Featured-Image-Edits-92-1024x683.png\" alt=\"apple , bid , for , startup , perplexity , with internal , talks , Bloomberg \" class=\"wp-image-13251\" style=\"width:348px;height:auto\"\/><figcaption class=\"wp-element-caption\">Image Credit: Reuters<\/figcaption><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.apple.com\/in\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Apple\">Apple<\/a> executives have held internal talks about potentially bidding for artificial intelligence <a href=\"https:\/\/thecatalystonline.com\/home\/ignyte-partners-with-paypal-for-startup-growth\/\" target=\"_blank\" rel=\"noopener\" title=\"Ignyte partners with PayPal for startup growth\">startup <\/a>Perplexity, Bloomberg News reported on Friday, citing people with knowledge of the matter.<\/p>\n\n\n\n<p>The discussions are at an early stage and may not lead to an offer, the report said, adding that the tech behemoth&#8217;s executives have not discussed a bid with Perplexity&#8217;s management.<\/p>\n\n\n\n<p>Apple and Perplexity did not immediately respond to Reuters&#8217; requests for comment.<\/p>\n\n\n\n<p>Big tech companies are doubling down investments to enhance AI capabilities and support growing demand for AI-powered services to maintain competitive leadership in the rapidly evolving tech landscape.<\/p>\n\n\n\n<p>Bloomberg News reported earlier on Friday that Meta Platforms tried to buy Perplexity earlier this year.<\/p>\n\n\n\n<p>Meta announced a $14.8 billion investment in Scale AI last week and hired Scale AI CEO Alexandr Wang to lead its new superintelligence unit.<\/p>\n\n\n\n<p>Adrian Perica, Apple&#8217;s head of mergers and acquisitions, has weighed the idea with services chief Eddy Cue and top AI decision-makers, as per the report.<\/p>\n\n\n\n<p>The iPhone maker reportedly plans to integrate AI-driven search capabilities- such as Perplexity AI- into its Safari browser, potentially moving away from its longstanding partnership with Alphabet&#8217;s Google.<\/p>\n\n\n\n<p>Banning Google from paying companies to be the default search engine is among the remedies that the U.S. Justice Department has proposed to break up its dominance in online search.<\/p>\n\n\n\n<p>While traditional search engines such as Google still dominate global market share, AI-powered search options including Perplexity and ChatGPT are rapidly gaining prominence this year and seeing rising user adoption, especially among younger generations.<\/p>\n\n\n\n<p>Perplexity recently completed a funding round that valued it at $14 billion, according to the Bloomberg News report on Friday. A deal close to that value would be the largest acquisition for Apple till date.<\/p>\n\n\n\n<p>The Nvidia-backed startup provides artificial intelligence search tools that deliver information summaries to users, similar to OpenAI&#8217;s ChatGPT and Google&#8217;s Gemini.<\/p>\n\n\n\n<p>Content Courtesy &#8211; Reuters<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple is reportedly considering a bid for AI startup Perplexity, with early-stage internal talks underway, according to Bloomberg sources.<\/p>\n","protected":false},"author":1,"featured_media":13760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[53],"tags":[],"post_template":[],"top_category":[],"class_list":["post-13236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","pmpro-has-access"],"acf":[],"_links":{"self":[{"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/posts\/13236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13236"}],"version-history":[{"count":0,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/posts\/13236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/media\/13760"}],"wp:attachment":[{"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13236"},{"taxonomy":"post_template","embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Fpost_template&post=13236"},{"taxonomy":"top_category","embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftop_category&post=13236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}