{"id":13158,"date":"2025-06-20T16:16:35","date_gmt":"2025-06-20T10:46:35","guid":{"rendered":"https:\/\/thecatalystonline.com\/?p=13158"},"modified":"2025-06-20T16:16:35","modified_gmt":"2025-06-20T10:46:35","slug":"tdk-strengthens-ai-and-smart-device-portfolio-with-softeye","status":"publish","type":"post","link":"https:\/\/catalyst2.paperboats.in\/?p=13158","title":{"rendered":"TDK strengthens AI and smart device portfolio with SoftEye"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/thecatalystonline.com\/wp-content\/uploads\/2025\/06\/Featured-Image-Edits-84-1024x683.png\" alt=\"tdk , u.s. , based , softeye , its, ai , smart , glasses , beyond , smartphone , batteries \" class=\"wp-image-13169\" style=\"width:305px;height:auto\"\/><figcaption class=\"wp-element-caption\">Image Credit: Reuters<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Japan&#8217;s <a href=\"https:\/\/www.tdk.com\/en\/index.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"TDK\">TDK<\/a>\u00a0said on Thursday it has acquired U.S.-based SoftEye, which makes software and hardware for smart glasses, as the smartphone battery maker looks for growth drivers linked to artificial intelligence.<\/p>\n\n\n\n<p>SoftEye, based in San Diego, California, develops technology that facilitates eye tracking and object recognition. Its founder and CEO, Te-Won Lee, was an executive at Samsung Electronics&nbsp;and Qualcomm.<\/p>\n\n\n\n<p>The deal is worth less than $100 million, a source familiar with the matter said.<\/p>\n\n\n\n<p>Technology firms are looking to hardware beyond smartphones, with <a href=\"https:\/\/thecatalystonline.com\/wp-content\/uploads\/2024\/06\/facebook-23x23-1-png.webp\" target=\"_blank\" rel=\"noopener\" title=\"facebook-23\u00d723\">Facebook<\/a> owner Meta\u00a0and others focusing on smart glasses that use AI to facilitate interaction between users and the environment.<\/p>\n\n\n\n<p>Social media company Snap&nbsp;has said it will launch smart glasses for consumers next year, and last month Alphabet&#8217;s&nbsp;Google demonstrated smart glasses at its developer conference.<\/p>\n\n\n\n<p>Chipmaker Qualcomm also demonstrated a processor for smart glasses this month.<\/p>\n\n\n\n<p>TDK, which was once well known for its cassette tapes, is a major manufacturer of electronic components and supplies batteries for smart glasses.<\/p>\n\n\n\n<p>Content Courtesy &#8211; Reuters<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TDK acquires U.S.-based SoftEye to boost its AI-driven smart glasses portfolio, marking a strategic shift beyond smartphone batteries into wearable tech.<\/p>\n","protected":false},"author":1,"featured_media":13808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[57],"tags":[],"post_template":[],"top_category":[],"class_list":["post-13158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merger-and-acquisition","pmpro-has-access"],"acf":[],"_links":{"self":[{"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/posts\/13158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13158"}],"version-history":[{"count":0,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/posts\/13158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/media\/13808"}],"wp:attachment":[{"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13158"},{"taxonomy":"post_template","embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Fpost_template&post=13158"},{"taxonomy":"top_category","embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftop_category&post=13158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}