{"id":12990,"date":"2025-06-16T18:10:23","date_gmt":"2025-06-16T12:40:23","guid":{"rendered":"https:\/\/thecatalystonline.com\/?p=12990"},"modified":"2025-06-16T18:10:23","modified_gmt":"2025-06-16T12:40:23","slug":"arun-srinivas-to-drive-metas-growth-in-india","status":"publish","type":"post","link":"https:\/\/catalyst2.paperboats.in\/?p=12990","title":{"rendered":"Arun Srinivas to drive Meta\u2019s growth in India"},"content":{"rendered":"
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\"arun
Image Credit: Arun Srinivas<\/figcaption><\/figure>\n<\/div>\n\n\n

Meta<\/a> has announced the appointment of Arun Srinivas as the new managing director and head for India. <\/small><\/p>\n\n\n\n

This development comes on the heels of Sandhya Devanathan assuming an expanded role, where she now leads both India and Southeast Asia. Srinivas will formally step into his new role on July 1, 2025, and will continue to report to Devanathan.\u00a0<\/small><\/p>\n\n\n\n

In this expanded capacity, Srinivas will be responsible for aligning Meta\u2019s business, innovation, and revenue priorities to better serve its partners and clients in India<\/a>. His mandate includes driving the long-term growth of Meta\u2019s operations in the country and deepening its strategic relationships with advertisers, developers, and key industry stakeholders.<\/p>\n\n\n\n

Srinivas is currently the director and head of ads business in India, a role in which he has led Meta\u2019s collaboration with major advertisers and agencies. Since joining the company in 2020, he has been instrumental in pushing forward key revenue drivers such as AI, Reels, and Messaging. <\/small><\/p>\n\n\n\n

With nearly 30 years of experience in sales and marketing, Srinivas has previously held senior leadership roles at top companies including Hindustan Unilever, Reebok, Ola, and WestBridge Capital. His background brings a rich blend of brand building, digital transformation, and growth-focused strategies to the table. <\/small><\/p>\n\n\n\n

Announcing his elevation, Sandhya Devanathan, Vice President (India and Southeast Asia), Meta, said, \u201cAs India continues to be at the forefront of economic growth and innovation, we are excited to have Arun at the helm of our efforts in this critical market. Meta in India is leading the way in AI adoption, WhatsApp, and Reels, and Arun\u2019s impressive track record of building high-performing teams, driving product innovation, and fostering strong partnerships makes him the ideal leader to drive Meta\u2019s continued investment in the country. He will continue to work closely with me as we scale the business in India.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Meta appoints Arun Srinivas as managing director and head for India, aiming to strengthen business growth and deepen partnerships in the region.<\/p>\n","protected":false},"author":1,"featured_media":13799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[56],"tags":[],"post_template":[],"top_category":[],"class_list":["post-12990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership","pmpro-has-access"],"acf":[],"_links":{"self":[{"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/posts\/12990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12990"}],"version-history":[{"count":0,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/posts\/12990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=\/wp\/v2\/media\/13799"}],"wp:attachment":[{"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12990"},{"taxonomy":"post_template","embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Fpost_template&post=12990"},{"taxonomy":"top_category","embeddable":true,"href":"https:\/\/catalyst2.paperboats.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftop_category&post=12990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}